“Online social networking is pointing the way to new forms of communication and new ways of doing business”, said by Maclean on "What's next? Your Future in Social Networking". Online social networking could be used in many ways. It is not only a tool for people to reconnect with their family members; also it is a tool for business to collaborate with all kinds of people around the world in just a few clicks.
According to Frank Langfitt said in the article “Social Networking Technology Boosts Job Recruiting” that a lot of professional recruiters have started hunting for job candidates using the website called LinkedIn. In addition, as Heather Timmons in the article “In India, Using Facebook to Catch Scofflaw Drivers”, mentioned that Social networking services are playing a growing role in court cases and law enforcement. For example, in US, Facebook is often used to keep the public informed of changes in laws, warn them of dangers and solicit participants in fund-raisers.
Social networking technology not only saves a lot of time for people, also will gives people with most satisfy results that they are searching for. However, social networking technology sometimes would bring disadvantages to business, “When searching online for a new gadget to buy or a movie to rent, many people pay close attention to the number of stars awarded by customer-reviewers on popular websites.”, said by Kristina Grifantini in “Can You Trust Crowd Wisdom”. On buyer’s view point, rating is an important and helpful guide for buyers to read before they buy something, because it actually gives people a preview of the product. On the other side, sometimes people who have negative opinions about the product, they will rate more than one time and make the results tend toward extremes, this would be unfair to sellers as well as buyers.
Social networking technology tends to be more creative and successful from one day to another. And the question is that to what extend will those social networking technology evolve? This really cannot imagine. Undeliably, social networking technology makes our lives easier. Now, people are not fully relying on the online, but what about later in the future. What will happen to human beings if one day, people completely depend on computer and could live without going out by using the social network technology?
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